SEO Blog

A practical guide to implementing structured data, inspired by a method originally published for the Semrush blog.

Google announced the Page Experience update for May 2021, bringing user experience signals closer to SEO work.

Google Analytics 4 introduced a different tracking model, built around events, users and cross-platform measurement.

Businesses should not ignore a market that is becoming increasingly data-driven, predictive and shaped by artificial intelligence.

If you take SEO seriously, you cannot ignore RankBrain and the way machine learning helps Google interpret searches and behavior.

The second part focuses on high-quality and highest-quality pages, with examples that are especially useful for SEO and content strategy.

Google Search Quality Rater Guidelines are one of the closest public documents to understanding how page quality is evaluated.

Link building has changed deeply over the last few years. Algorithms are stricter, and earning useful links now requires relevance, editorial value and a clear strategy.