A practical guide to implementing structured data, inspired by a method originally published for the Semrush blog.
Questa guida è stata ed è ancora pubblicata sul Blog di Semrush Italia per chi preferisca leggerla direttamente da lì (in versione 2019).
Leggi l'articolo su Semrush
Structured data helps search engines understand entities, relationships and the meaning of a page. It is not a decoration: it is a way to make information more explicit.
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The SMR method organizes implementation around schema selection, markup consistency and result validation.
Good structured data starts from understanding the page, not from copying snippets mechanically.
I have worked on digital architectures since 1969, when Abbey Road changed how people listened to music. I am a digital consultant, my job is to bring qualified traffic to websites. I have a degree with honors in comparative economic systems and a very nice computer. I exercise and I listen to the groove.
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