Software, automation, data and marketing: a selection of systems I designed and built.
A marketing automation system connecting Meta acquisition, lead management, dynamic segmentation, Mailchimp, CRM and customer lifecycle, and ecommerce.
A workflow that checks bookings, registers guests and generates temporary credentials that expire consistently with checkout.
A tool for analysing Google Ads and Meta Ads exports with AI.
Using Langfuse to make the output quality of an AI-assisted workflow testable and improvable while qualifying B2B travel companies by industry relevance, business model and API or infrastructure orientation.
15 / 15 Correct classifications in the V3 benchmark
A PWA for finding films and series that uses user taste to evolve recommendations over time.
A system that aligns external sources and proprietary data to automatically generate player profiles with photos, rankings, history and forecasts.
An API layer that connects WooCommerce events, MailUp lists and groups to keep contacts and dynamic segments up to date.