Dan Kempes

Marketing Engineer

Overview

Marketing Engineer, I build systems that connect marketing, data and AI. I have around 15 years of experience developing digital strategies, with a technical background in programming that has evolved in recent years towards orchestration: go-to-market systems, automation and API integrations to improve customer acquisition, processes and growth.

Today, however, the point is not to automate everything: it is to have the expertise to understand where technology and data can genuinely make a process more effective.

Over the years, I have had the opportunity to work on projects for public, private and international organisations, including the Italian Ministry of Health, the University of Naples Federico II and companies such as ALA, Fresystem and Caffè Toraldo, collaborating with developers, designers, analysts, media managers, SEO specialists and copywriters.

My main areas of interest today are GTM Engineering, AI & Automation, Marketing Technology, Data & Analytics, Performance Marketing and Web Development.

Skills & Applications

A — AI & Automation
AI agents and LLM workflows;
Structured generation and prompt orchestration;
n8n and Zapier automations;
OpenAI API, Claude API, Langfuse.

G — GTM Systems
Lead qualification and routing;
CRM and lifecycle automation;
Dynamic segmentation and customer journeys;
MailUp, Mailchimp, WooCommerce, Meta Lead Ads.

A — API & Integrations
Design of integrations across services and applications;
REST APIs, webhooks and data pipelines;
API orchestration across hospitality, sport, media and customer lifecycle;
Workflows across software, AI, CRM, ecommerce and physical systems.

D — Data & Analytics
Tracking and measurement architecture;
Data audit, cleaning and normalization;
Performance and conversion analysis;
GA4, PostHog, GTM, Python, MySQL, Looker Studio.

W — Web & Product Engineering
Web applications and tools;
Backend, frontend and databases;
CMS, ecommerce and prototypes;
PHP, JavaScript, Node.js, React, Vite, Docker, Git.

P — Performance & Growth
Paid acquisition;
CRO and ecommerce growth;
Technical SEO/GEO and content architecture;
Google Ads, Meta Ads, GA4, WordPress/WooCommerce.

Experience

Digital Platforms, Ecommerce & Data
Fresystem spa
Università Federico II
ALA spa
Prontocatasto
Farmacia Aeroporto
Pastificio Sorrentino
Ecommerce, analytics, performance, web platforms, data and digital applications.

Marketing Engineering, Automation & AI
Farcomed
Olympus Italia
UCCRN Network
NGN Healthcare
Sglitch
APIs, marketing automation, CRM/customer lifecycle, AI workflows, applications and data-driven systems.

Marketing & Communication
Ministry of Health / AGTW
Caffè Toraldo
Hungarian Consulate
Linvea
Spiezia Gli Autentici
Digital communication, content, SEO, advertising, institutional and brand projects.

Hospitality & Digital Growth
Culture Hotels
Terrazza Monteroduni
Digital acquisition, booking flows, operational automation and travel & hospitality integrations.