Overview
Technology Marketing Manager • GTM, Web Platforms, Content Strategy & Marketing Operations.
Hybrid marketing and digital product profile with technical roots, 15+ years building web platforms, ecommerce ecosystems, content strategies, campaigns and marketing workflows from strategy to hands-on execution.
Skills & Applications
Technology Marketing Fit
Turns technical or complex products into market-facing stories, content systems and customer journeys;
Balances strategic planning with hands-on campaign, web, content and automation execution;
Works across fragmented funnels: SEO, paid media, ecommerce, email, social, CRM and analytics;
Brings coding literacy to collaborate with technical teams and understand platform constraints;
Self-directed, fast learner, used to building structure where there is ambiguity;
Ecommerce
Acceleration
Conversion-rate improvement strategies;
Product-page enhancement;
Design and interface improvement;
Tracking and data analysis;
Email Marketing Campaigns
Newsletter design development;
Content strategy development;
Newsletter writing and sending;
User list management;
Conversion monitoring;
Social Media
Management
Social channel graphic design;
Editorial plan development;
Post writing and publishing;
User and contact moderation;
Web Marketing Campaigns
Google Ads Management;
Facebook (and Instagram) Ads;
Adroll and display platforms;
Search-Oriented Content Architecture
Keyword and topic analysis;
Editorial plan coordination;
Content writing and publishing;
Multilingual translations;
SEO Consulting;
Integrated Multi-
Platform Strategies
Development of the above channels into an integrated plan;
In-house team with full skill coverage;
Coordination with in-house teams;
Goal and KPI measurement;
Certificazioni
-
![ProfessionAI certificate stateful agents and control]()
ProfessionAI - Stateful Agents and Control -
![certificato google ads shopping 2022-23]()
Google Shopping -
![certificato google ads display 2022-23]()
Google Ads Display -
![certificato google analytics 2022-23]()
Google Analytics Individual Qualification -
![certificato advanced google analytics]()
Advanced Google Analytics -
![certificato google analytics base]()
Google Analytics -
![certificazione google ads]()
Google Ads per Rete di ricerca -
![attestato web marketing festival 2019]()
Web Marketing Festival 2019 -
![attestato search marketing connect]()
Search Marketing Connect 2018
Experience
- Ministero della Salute - AGTW
- 2019 - oggi
- Healthcare, institutional communication
- Evolution ADV
- 2021 - oggi
- Programmatic, ad tech
- Consolato di Ungheria a Napoli
- 2020 - oggi
- Hungarian, institutional communication
- ALA spa
- 2016 - oggi
- Aerospace, Defense
- Culture Hotels
- 2020 - oggi
- Hospitality, tourism
- Prontocatasto
- 2020 - oggi
- Ecommerce, property records and certificates
- Far.co.med srl
- 2019 - oggi
- Ecommerce, supplements, rapid weight loss
- Olympus Italia
- 2021 - oggi
- Structural reinforcement, carbon fiber
- Farmacia Aeroporto
- 2021 - oggi
- Pharmaceuticals, Capodichino International Airport
- Linvea srl
- 2014 - oggi
- Paints, color, street art
- Fresystem spa
- 2013 - 2019
- Food, bakery products
- Università Federico II di Napoli Facoltà di Architettura
- 2015 - 2018
- Research center, geoserver, digital maps
- Pastificio Sorrentino
- 2015 - oggi
- Food, pasta, organic
- Caffè Toraldo
- 2009 - 2016
- Food, coffee
- Spiezia Gli Autentici
- 2015 - 2016
- Food, food industry
-
![dan's desk]()
Desktop -
![snoopy comic strip]()
Resolutions -
![smc2018 badge]()
SEO event, 2018 -
![some books on seo and web development]()
Reading list -
![statue with helmet in london]()
Digital goes Human, London 2015
Even the longest journey begins with a single step.
Confucius
Feedback 4.93
14-Nov-2022
Cassie
Hello!
18-Mar-2022
Maria Grazia (Consultant)
Thanks for your always useful suggestions!
15-Jan-2022
Isabella Borrego Youtuber
Thanks for the growth tips, Dan, you are a powerhouse!
29-Oct-2021
Claudia Galante
Good morning,
I am Dr. Claudia Galante, from Willmore, a marketing and communication agency.
I am happy to highlight Daniele's work, which helped us find new clients and promote our services effectively.
Best regards
Dr. Claudia Galante | Commercial Director, WillMore Marketing & Communication
03-Apr-2021
Carmen (Teacher)
You're sooooo original!!!!
11-Sep-2020
Mateo (Mateo CO Bakersfield)
Hot stuff! great work, man
13-Aug-2020
Anna (Folmax)
Kind, he helped us with great availability. See you next time
12-Aug-2020
ametastrada Copy Specialist
Thanks for the information! 5 stars!
16-Jul-2020
Dima10g (Far.co.med Integratori)
Excellent results. We came from disastrous consulting experiences. We ran a project for one of our products, Dima 10g; after a year and a half we are extremely satisfied with how everything has grown. Thank you
17-Apr-2019
Paolo sandulli (paolosandulli.com)
A competent, professional practice with great availability and patience. I recommend them without a doubt.
11-Apr-2019
Patrizio Santoianni (law firm)
Kind, attentive and well-prepared
02-Apr-2019
Renato Manna (carrelliperalberghi.it)
Available, professional person, we got along great. They did an excellent job.
10-Mar-2019
Michele Lamarte (Owner, Lamarte Farm)
Daniele is very professional and available. He also always works hard to find solutions to clients' problems. Prices are not always competitive. Highly recommended
13-Feb-2019
Antonietta Maisto (Quiriss)
Well-prepared, able to solve problems. A valuable resource, without a doubt
Contact
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