Google Search Quality Rater Guidelines are one of the closest public documents to understanding how page quality is evaluated.
- 1.0 Introduzione al Page Quality Rating
- 2.0 Comprendere pagine e siti web
- 2.1 Definizioni importanti
- 2.2 Scopo di una pagina web
- 2.3 Your Money Your Life
- 2.4 Comprendere il contenuto di una pagina web
- 2.4.1 Identificare Main Content
- 2.4.2 Identificare Side Content
- 2.4.3 Identificare Advertising
- 2.5 Comprendere un sito web
- 2.6 Reputazione di un sito web
- 2.6.1 Ricerca reputazione sito o creatore
- 2.6.2 Fonti per la reputazione
- 2.6.3 Recensioni cliente negozi e attività
- 2.6.4 Come cercare info di reputazione
- 2.6.5 Cosa fare quando non si trovano info reputazione
The Search Quality Rater Guidelines describe how human evaluators assess pages, needs met, content quality and trust signals. They do not define the algorithm directly, but they help clarify the direction of Google search.
This first part introduces the logic of page rating and the criteria used to distinguish weak, useful and high-quality pages.
For SEO work, the document is useful because it shifts attention from isolated tricks to usefulness, credibility and user satisfaction.

I have worked on search marketing since 2005, when we were still looking for music on Napster. I am a data-driven scout, my job is to bring qualified traffic to websites. I have a team of specialized partners for important missions. I read a lot and sometimes I dance funk.
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