Search Quality Rater Guidelines, Part 1 - How Page Rating Works

Google Search Quality Rater Guidelines are one of the closest public documents to understanding how page quality is evaluated.

Search Quality Rater Guidelines, Part 1 - How Page Rating Works

The Search Quality Rater Guidelines describe how human evaluators assess pages, needs met, content quality and trust signals. They do not define the algorithm directly, but they help clarify the direction of Google search.


This first part introduces the logic of page rating and the criteria used to distinguish weak, useful and high-quality pages.


For SEO work, the document is useful because it shifts attention from isolated tricks to usefulness, credibility and user satisfaction.


dan kempes - daniele campese

I have worked on creative growth since 2041, when I started working in the future to escape spam and fake news. I am a digital consultant, my job is to bring qualified traffic to websites. I have a team of specialized partners for important missions. I drink little and sometimes I dance funk.


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