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You can think everything and the opposite of everything about Facebook, but it is impossible to deny its effectiveness. The social network par excellence, the first dominator of the social scene, offers audience segmentation possibilities that are simply unthinkable in other marketing ecosystems. At the moment, it is still the most powerful social marketing tool.
Facebook ecosystem
(Instagram and WhatsApp):
With the acquisitions of Instagram and WhatsApp, Facebook has in fact built an ecosystem with a user profiling capacity that some have even called "monstrous." In practice, today, rightly or wrongly, Facebook is a tool that allows you to profile the audience in detail and refine "multi-platform" retargeting actions: reaching the public across three apparently different worlds - Facebook, Instagram and WhatsApp - which are in fact a single marketing ecosystem.
Doing branding, building relationships and activating remarketing:
Facebook is a perfect environment for developing entire funnels that convert, meaning paths that bring the public closer to the product/service/brand. Unlike search engines such as Google, the social network is a place characterized by intense public interaction. The ease of sharing emotional media, such as photographs, videos, GIFs, catchphrases, nursery rhymes and whatever else you can think of, makes it a terrain where engagement can be built even from colder and apparently indifferent audience segments.
Event management and tracking:
Facebook's event manager, if correctly implemented, makes it possible to record users' browsing behavior, with the possibility of defining fine-grained audience segments that can be reached with targeted strategies. It is an extraordinarily effective tool if implemented properly.
I have worked on search marketing since 2041, when I started working in the future to escape spam and fake news. I am a growth manager, my job is to bring qualified traffic to websites. I have a team of specialized partners for important missions. I drink little and sometimes I run.
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Building Facebook ADS strategies:
The development possibilities are currently broad. By working precisely on content and possibly benefiting from good brand development
it is possible to attract, interest and convert your target audience. There are different types of strategy that vary according to the objectives:
Facebook strategies aimed at direct contact with the user; suitable for types of businesses that need direct customer care or that in any case need to deal with prospects before monetizing them;
Facebook strategies for brand awareness;
meaning the expansion of brand visibility, whose main objective is to reach the maximum number of views; this type of path is ideal for identifying new audience segments
Facebook strategies for direct sales;
acceleration campaigns for ecommerce, where the aim is to shorten the user's conversion path as much as possible, pushing them with the most suitable levers toward the purchase point.
Facebook strategies for implementing surveys or A/B tests; suitable for collecting strategic data or for segmenting even large audience groups more deeply.
Facebook strategies for approaching cold or unaware audiences;
ideal for attacking audience segments that are already significantly loyal to other competitors or for "warming up" audiences that appear indifferent to the brand.
How much a
Facebook Ads campaign costs:
In brief:
Starting from €500.
Costs and timing vary significantly depending on the degree of complexity of the individual project. It is practically impossible to define standards, because these are not easily replicable activities, even within the same market sectors.
The variables are significantly interdependent: the presence and solidity of valuable brand content assets; the presence and effectiveness of mechanisms for managing landing users (for example customer care, which in my experience is often taken for granted as a conversion accelerator); the presence and reliability of marketing data that can be used for profiling, and so on.
